ROLEX INTRODUCTION
Rolex is one of the world’s leading brands in a century. The crown symbol is recognized around the world. Rolex watches are designed to exceed expectations. It takes more than a year to more than 220 coins per minute to collect. This is done systematically by hand and is very detail oriented. In fact about 400 operations are performed only on the motherboard. The assembly is subjected to the repetition of tests and stringent tests. During its strict scrutiny when the traffic is diverted by less than one seconds, the whole is often disassembled and then start the whole process from the beginning. Due to the high quality and excellent control, Rolex is the brand that could continue to sell the number one in the luxury of being the best company at the clock wristwatches.Known world, with over 100 years of history, Rolex is written as the definitive textbook on the mark, with an emphasis on luxury goods. Unfortunately, for many people today that the brand recorded a negative tone. Pop culture ads that choose to focus on fashion and trends, to appoint the right battles, mass production at the expense of quality through outsourcing?
These are just some of the ways in which companies use to succeed. However, Rolex has stood up and did not resort to such means, in building its image. It has left its products quality speaks for itself. Thus emerged as the industry standard of watches. Quality, performance, innovation and stability are the four pillars that Rolex has created its mark since the beginning of the history of clocks. The first company that sells folding pocket watches called travel clocks when it was founded in 1905 as Wilsdorf & Davis. Curiously, until now it was only women who wore wristwatches. Later it became popular when people realize how impossible it is to wear watches, this was in the Boer War in South Africa (1899-1902), when they noticed the soldiers with the watch straps. Look at the way this new market, Hans Wilsdorf, with his brother William Davis founded the company and began producing high quality watches. Was formed about three years after W & D, the company was officially changed Rolex, a name, exclusive Wilsdorf. At one point during this time, the benefits of a logo and brand names to differentiate a product from the competition, only to be discovered, and enabled this opportunity Wilsdorf. Basically, I wanted a name that is easy to pronounce by all, no meaning as such in any European language and something that was short and easy to spell. Another example of simple brand was George Eastman Kodak her. Qualitative signed Herman Aegle vineyard that his mechanics in a Rolex Clock. As a teenager Wilsdorf worked Cuno Korten with Aegle, an exporter of watches in Switzerland. Very often Wilsdorf set up 15 hits, and verify the accuracy of each and here at Cuno Korten that Wilsdorf began exactly Obession.
Also presented are more accurate for the Neuchotel Observatory for testing without permission. However, this was overlooked, all traces of the past and has received numerous accolades from his superiors. Much later, Aegle, the company produced exclusively for Rolex, as it does today. Aegle descendants still run the company, although owned Rolex.With his new company, Wilsdorf obsession for metrology. He won the first chronometer for a wristwatch, after sending the first Rolex movement watchmaking school in Biel, Switzerland. Rolex began to make a worldwide reputation for high quality watches win this award. Cheap Rolex watches went on to win several awards. Rolex has received numerous awards. In 1914, Rolex has a certificate of accuracy class, the allocation of the Kew Observatory in England, who previously filed only on marine chronometers. During the experiment, the clocks were subjected to three temperatures and five positions. The process took about 45 days. After Wilsdorf insisted that all Rolex watches are sold with a certificate of the official schedule and all the clocks in order to undergo a similar test.